[NFCB] MEM: Question regarding simultaneous Membership Drives

[Stein, Ellen]

Greetings:

I'm wondering if any of you have had experience running a membership
drive during the same time as another public/community radio station in
your listening area where listeners are members/listeners of both
stations?  I'd like to know:

 

1)      How it went;

2)      What you learned;

3)      What the pros/cons were for the two stations, if any;

4)      The first time this was done, did both stations air promos
explaining to listeners they were doing this as an act of solidarity to
encourage support of public radio?

5)      Did it change people's donation levels (higher or lower);

6)      What kind of feedback did listeners provide that are members of
both stations?

7)      Do you recommend this?  Why/why not?

 

Thanks much,

 

Ellen

 

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:-:-:

Ellen R. Stein \

Development Director

KDUR-FM, 91.9/93.9

Durango Community Radio at Fort Lewis College

210 College Union Building, 1000 Rim Drive

Durango, Colorado 81301-3999

970.247.7628 tel; 970.247.7487 fax

stein_e at fortlewis.edu <mailto:stein_e at fortlewis.edu> 

 

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