[NFCB] CPB's My Source Training

[Carol Pierson]

This is a public awareness initiative/community that CPB is supporting.
They are offering training in using the My Source materials and creating
local initiatives to tie into it. The deadline for apply for
scholarships to the radio training is May 30. Lodging and registration
is paid and they have some travel subsidies for small stations. There
will also be webinars. Details are below.
Carol
 
Utilizing My Source to Benefit Your Station and Community  




Introduction




CPB's Public Awareness Initiative (PAI) is providing two types of
training opportunities for stations ready to take advantage of the My
Source platform in their communications and engagement activities.  This
training will illustrate the benefits of using My Source to:




    * Communicate the relevance of your station




    * Engage your community




    * Integrate with your other key activities, and




    * Help align station operations to community needs and values. 






2008 My Source Training Events




1. Workshops will provide "hands-on" experience in using My Source as a
strategic and tactical component of your station's activities. 




2. Web Seminars will provide an interactive learning experience in the
effective use of My Source tools and other resources as a strategic and
tactical component of your station's activities.



Workshops




The first My Source Workshop (for PTV stations and joint licensees) will
be held in Chicago, IL on June 26-27, 2008 at the Hyatt Regency O'Hare.
The deadline for receiving applications to the TV/Joint Licensee
workshop is Friday, May 16, 2008.




A second My Source Workshop (for radio and joint licensees) will be held
adjacent to the PRDMC in Orlando, FL on July 16, 2008. The deadline for
the Radio/Joint Licensee workshop is Friday, May 30, 2008.




Who Should Attend?




Two people from each station, such as (1) General Manager or key station
executive who will oversee implementation of the My Source platform, and
(2) a practitioner who will have hands-on responsibility for creative
development and execution.




Applications for both workshops are now available in the "Materials &
Resources" section of the mysourcefor.org website:




http://www.mysourcefor.org/forpublicbroadcasters/materialsandresources.c
fm




Once at this page, click on the "Training Opportunities" link to learn
more and download registration forms for the workshops. 




To navigate to this section from the main page of www.mysourcefor.org,
click on the "For Public Broadcasters" tab in the upper right-hand
corner of the page them click on the "Materials & Resources" link in the
horizontal menu bar near the top of the screen then click on Training
Opportunities.




Lodging and event meals will be paid for by CPB; CPB will also offer a
limited number of travel assistance grants to small stations.




Web Seminars




A group of 90-minute web seminars will be held over a three month period
(July-September 2008). These webinars will provide stations with the
same expert guidance and successful station examples featured in the My
Source workshops but will offer the convenience of training from your
office where multiple station staff can participate in the training. The
web seminar schedule and registration will be available in May 2008 at
the same "Training Opportunities" link noted above.




 
What Will I Learn at this Training?




    * Communicating the relevance of public media in the 21st century




    * Why My Source works, and CPB resource commitment




    * What are the broader benefits of My Source in community
engagement?




    * How to solicit successful My Source testimonials




    * How to most effectively integrate My Source into station
communications




    * How to identify and engage community influentials




    * What are the broader benefits of My Source in fundraising and
development?




    * How to use My Source in online marketing and social networking




    * How to use My Source for earned  media




    * How to use My Source to forge community and civic partnerships.






If you have any questions, please email us at mysource at cpb.org









Thank you










 

 

Carol Pierson

President and CEO

National Federation of Community Broadcasters

1970 Broadway, Suite 1000

Oakland, CA 94612

510-451-8200

carol at nfcb.org