[NFCB] (GEN) Program Guide

[Wendy Schroell]

KPFT has recently resumed publishing a printed folio/newsletter/program 
guide after a long hiatus.  We don't mail them to the members, but 
physically distribute them at events and coffee shops, wherever we can 
hope to hook new people.  It's an outreach tool.

wendy

to Kim Carroll Bosler wrote:
> E-newsletters and email blasts are great tools but at this time we plan to
> continue to print and mail KBUT's newsletter/program guide. The key is to
> look at your cost/benefit ratio and do it in a way you can afford. We send
> ours out biannually about a month before our summer and winter pledge
> drives. It's 8 letter-size pages (folded in half for mailing) and only
> 2-color. We have consistently worked with a printer who will trade the
> expense or one who supports the station as a cash underwriter. There are
> still costs, but a printed guide has the following benefits:
>
> Listeners like it.
> It raises awareness about the upcoming drive and provides a form for mail-in
> memberships.
> It serves as a perk for underwriters who are listed in the guide.
> It provides promotional material to share with funders and policy makers.
>
>
>
>
> On Wed, Apr 23, 2008 at 1:36 PM, John Braden <john at womr.org> wrote:
>
>   
>> We print a program guide that is a 1/3 of a page, printed on both
>> sides.  We print about 500 at a time because it is so often updated -
>> reprinting right before a pledge drive is a good idea in anticipation
>> of mailing them out with thank you letters.  The PG goes out with
>> many of the mailings we do and fits into those brochure holders you
>> see everywhere.  We also have a guide on-line for those who prefer it.
>>
>>
>> John Braden
>> Operations Manager
>> WOMR 92.1
>> Provincetown MA
>>
>>
>>
>>     
>>> Hello!
>>> My question of the day, ok, questions:
>>> 1. Does your station produce a program guide?
>>> 2. If so, how often?
>>> 3. Do you mail it to all your members?
>>> 4. Do some members prefer to just view the guide on-line?
>>> Thanks!
>>>
>>>
>>> Laura Taylor, Development Director
>>> WMNF 88.5 fm Community Radio
>>> 1210 E. Martin Luther King, Jr. Blvd.
>>> Tampa,FL 33603
>>> 813-865-8260 www.wmnf.org <blocked::http://www.wmnf.org/>
>>>
>>> Raise money for WMNF just by searching the Internet with GoodSearch
>>> http://www.goodsearch.com <http://www.goodsearch.com/>
>>>
>>> WMNF gets a penny for each search if you designate us the non-profit of
>>> your choice!
>>>
>>>
>>> _______________________________________________
>>> NFCB mailing list
>>> NFCB at mailman.lmi.net
>>> http://mailman.lmi.net/mailman/listinfo/nfcb
>>>       
>> --
>>
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>>
>>     
>
>
>
>