[NFCB] (GEN) Program Guide

[Kim Carroll Bosler]

E-newsletters and email blasts are great tools but at this time we plan to
continue to print and mail KBUT's newsletter/program guide. The key is to
look at your cost/benefit ratio and do it in a way you can afford. We send
ours out biannually about a month before our summer and winter pledge
drives. It's 8 letter-size pages (folded in half for mailing) and only
2-color. We have consistently worked with a printer who will trade the
expense or one who supports the station as a cash underwriter. There are
still costs, but a printed guide has the following benefits:

Listeners like it.
It raises awareness about the upcoming drive and provides a form for mail-in
memberships.
It serves as a perk for underwriters who are listed in the guide.
It provides promotional material to share with funders and policy makers.




On Wed, Apr 23, 2008 at 1:36 PM, John Braden <john at womr.org> wrote:

>
> We print a program guide that is a 1/3 of a page, printed on both
> sides.  We print about 500 at a time because it is so often updated -
> reprinting right before a pledge drive is a good idea in anticipation
> of mailing them out with thank you letters.  The PG goes out with
> many of the mailings we do and fits into those brochure holders you
> see everywhere.  We also have a guide on-line for those who prefer it.
>
>
> John Braden
> Operations Manager
> WOMR 92.1
> Provincetown MA
>
>
>
> >Hello!
> >My question of the day, ok, questions:
> >1. Does your station produce a program guide?
> >2. If so, how often?
> >3. Do you mail it to all your members?
> >4. Do some members prefer to just view the guide on-line?
> >Thanks!
> >
> >
> >Laura Taylor, Development Director
> >WMNF 88.5 fm Community Radio
> >1210 E. Martin Luther King, Jr. Blvd.
> >Tampa,FL 33603
> >813-865-8260 www.wmnf.org <blocked::http://www.wmnf.org/>
> >
> >Raise money for WMNF just by searching the Internet with GoodSearch
> >http://www.goodsearch.com <http://www.goodsearch.com/>
> >
> >WMNF gets a penny for each search if you designate us the non-profit of
> >your choice!
> >
> >
> >_______________________________________________
> >NFCB mailing list
> >NFCB at mailman.lmi.net
> >http://mailman.lmi.net/mailman/listinfo/nfcb
>
>
> --
>
> _______________________________________________
> NFCB mailing list
> NFCB at mailman.lmi.net
> http://mailman.lmi.net/mailman/listinfo/nfcb
>



-- 
Kim Carroll Bosler
Development Director
KBUT Community Radio
PO Box 308
Crested Butte, CO 81224
970.349.5225 ext. 17
kim at kbut.org
www.kbut.org