[NFCB] How can local NPR station do this? [Meals on Wheels]

[Wendy Schroell]

The fund drive at KUHF Houston ended today - one minute before 9am it 
was $5000 away from the $800,000 goal (just at 7pm the day before it was 
$100,000 away and they don't seem to pitch much at night) - at 9am it 
was suddenly at $811k, then one or two minutes later they were at 
$833,000.  Yay for them, but how?

None of that is the reason I write, although I would love to know more 
about the stuff that is lined up ahead of time.

I am asking about this:  "If you pledge to the station and decline the 
thank you gift, we will send those funds to Meals on Wheels"  "your XXX 
dollars that you decline in thank you gifts can buy XXX number of meals 
for needy people"

I understood it to be against FCC law to solicit funds for other 
entities on the air of our non-profits.  Can anyone tell me how it's OK 
in this case?

wendy