[NFCB] Underwriting-free Hightower?

[Matt Martin]

Hi all,

Our operations director just pointed out to me that there are three versions
of Hightower's commentaries available:  one for commercial stations, one for
noncomms with underwriting, and one with just the commentary.  

Apparently we run the latter every day -- perhaps instead of complaining
about underwriting, just run the underwriting-free version?

Matt Martin
KALW, San Francisco

-----Original Message-----
From: nfcb-bounces at mailman.lmi.net [mailto:nfcb-bounces at mailman.lmi.net] On
Behalf Of al davis
Sent: Friday, March 07, 2008 11:20 AM
To: nfcb at mailman.lmi.net
Subject: Re: [NFCB] Hightower underwriting language

On Friday 07 March 2008, Daniel Costello wrote:
> Did anyone else notice the new Hightower underwriting today?
>  The language has probably been over the line already but
> today's new underwriter for his book appears to be a clear
> violation of the rule that they have to have "value neutral
> descriptions of a product line or service."

I have noticed a trend in underwriting announcements in general, 
that they are becoming more like commercials.  NPR is loaded 
with them.  I don't know what, if anything, should be done, but 
it does concern me a little.

Personally, I think we as community broadcasters should 
voluntarily set the line a little stricter than the government 
does, and Hightower especially should do so.  Pushing the limit 
here could undermine his credibility.

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