[NFCB] Hightower underwriting language

al davis ad202 at flintradio.org
Fri Mar 7 11:19:43 PST 2008


On Friday 07 March 2008, Daniel Costello wrote:
> Did anyone else notice the new Hightower underwriting today?
>  The language has probably been over the line already but
> today's new underwriter for his book appears to be a clear
> violation of the rule that they have to have "value neutral
> descriptions of a product line or service."

I have noticed a trend in underwriting announcements in general, 
that they are becoming more like commercials.  NPR is loaded 
with them.  I don't know what, if anything, should be done, but 
it does concern me a little.

Personally, I think we as community broadcasters should 
voluntarily set the line a little stricter than the government 
does, and Hightower especially should do so.  Pushing the limit 
here could undermine his credibility.



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