[NFCB] Hightower underwriting language

[Ginny Z. Berson]

I have spoken to them before about underwriting language violations and
would be happy to do so again.  

Somebody send me the contact info and I'll do it.

Ginny Z. Berson
Vice President and Director of Federation Services
National Federation of Community Broadcasters (NFCB)
510 451-8200 ext. 305
1970 Broadway, Suite 1000
Oakland, CA 94612
www.nfcb.org
 
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Conference--March 26-29 in Atlanta?
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-----Original Message-----
From: nfcb-bounces at mailman.lmi.net [mailto:nfcb-bounces at mailman.lmi.net]
On Behalf Of Matt Martin
Sent: Friday, March 07, 2008 10:39 AM
To: 'Laura Taylor'; 'Daniel Costello'; nfcb
Cc: 'Sheila Cowley'; 'Dianne'
Subject: Re: [NFCB] Hightower underwriting language

Sounds like it's time for a group of stations him to send Hightower's
folks
a message letting them know he's putting his non-commercial stations at
risk.  We here at KALW would sign on.

Matt Martin
General Manager
91.7 KALW-FM, San Francisco

-----Original Message-----
From: nfcb-bounces at mailman.lmi.net [mailto:nfcb-bounces at mailman.lmi.net]
On
Behalf Of Laura Taylor
Sent: Friday, March 07, 2008 10:27 AM
To: Daniel Costello; nfcb at mailman.lmi.net
Cc: Sheila Cowley
Subject: Re: [NFCB] Hightower underwriting language

I would NEVER write a spot like that for our station.
Gah!
I don't even like the "usual" language, but what, if anything, can we
do? 


Laura Taylor, Development Director                                      

WMNF 88.5 fm Community Radio


1210 E. Martin Luther King, Jr. Blvd.   

Tampa,FL 33603


www.wmnf.org


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not sure, go here: http://www.wmnf.org/support/matching_gifts


-----Original Message-----
From: nfcb-bounces at mailman.lmi.net [mailto:nfcb-bounces at mailman.lmi.net]
On Behalf Of Daniel Costello
Sent: Friday, March 07, 2008 1:01 PM
To: nfcb at mailman.lmi.net
Subject: [NFCB] Hightower underwriting language

Did anyone else notice the new Hightower underwriting today?  The
language has probably been over the line already but today's new
underwriter for his book appears to be a clear violation of the rule
that they have to have "value neutral descriptions of a product line or
service."

Here's the language:

Usual underwriting:
This Jim Hightower common sense commentary is brought to you by the
Marajuana Policy Project Foundation.  To learn more, visit
www.joinmpp.org or call toll-free 1-877-JOIN-MPP.

Today's new underwriting:
Today's commentary is underwritten by Wiley and Sons, publishers of
Hightower's uplifting and rebellious new book titled "Swim against the
Current: Even a Dead Fish Can Go with the Flow."  Now available wherever
books are sold.

"Uplifting and rebellious" seems to be a clear violation.  Is it legal
to imbed a call to action in a phone number or web address even if they
don't say "call" and "visit" before they give the phone number and
address?

Thanks,

Daniel Costello

--
Daniel Costello
Program Director
KVNF--North Fork Valley Public Radio
daniel at kvnf.org
http://www.kvnf.org

Telephone:
(970) 527-4866

US Mail:
P.O. Box 1350
Paonia, CO 81428

Physical address:
233 Grand Avenue
Paonia, CO 81428


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