[NFCB] Hightower underwriting language

[Laura Taylor]

I would NEVER write a spot like that for our station.
Gah!
I don't even like the "usual" language, but what, if anything, can we
do? 


Laura Taylor, Development Director                                      

WMNF 88.5 fm Community Radio


1210 E. Martin Luther King, Jr. Blvd.   

Tampa,FL 33603


www.wmnf.org


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-----Original Message-----
From: nfcb-bounces at mailman.lmi.net [mailto:nfcb-bounces at mailman.lmi.net]
On Behalf Of Daniel Costello
Sent: Friday, March 07, 2008 1:01 PM
To: nfcb at mailman.lmi.net
Subject: [NFCB] Hightower underwriting language

Did anyone else notice the new Hightower underwriting today?  The
language has probably been over the line already but today's new
underwriter for his book appears to be a clear violation of the rule
that they have to have "value neutral descriptions of a product line or
service."

Here's the language:

Usual underwriting:
This Jim Hightower common sense commentary is brought to you by the
Marajuana Policy Project Foundation.  To learn more, visit
www.joinmpp.org or call toll-free 1-877-JOIN-MPP.

Today's new underwriting:
Today's commentary is underwritten by Wiley and Sons, publishers of
Hightower's uplifting and rebellious new book titled "Swim against the
Current: Even a Dead Fish Can Go with the Flow."  Now available wherever
books are sold.

"Uplifting and rebellious" seems to be a clear violation.  Is it legal
to imbed a call to action in a phone number or web address even if they
don't say "call" and "visit" before they give the phone number and
address?

Thanks,

Daniel Costello

--
Daniel Costello
Program Director
KVNF--North Fork Valley Public Radio
daniel at kvnf.org
http://www.kvnf.org

Telephone:
(970) 527-4866

US Mail:
P.O. Box 1350
Paonia, CO 81428

Physical address:
233 Grand Avenue
Paonia, CO 81428


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