[NFCB] Hightower underwriting language

[Daniel Costello]

Did anyone else notice the new Hightower underwriting today?  The 
language has probably been over the line already but today's new 
underwriter for his book appears to be a clear violation of the rule 
that they have to have "value neutral descriptions of a product line or
service."

Here's the language:

Usual underwriting:
This Jim Hightower common sense commentary is brought to you by the 
Marajuana Policy Project Foundation.  To learn more, visit 
www.joinmpp.org or call toll-free 1-877-JOIN-MPP.

Today's new underwriting:
Today’s commentary is underwritten by Wiley and Sons, publishers of 
Hightower’s uplifting and rebellious new book titled “Swim against the 
Current: Even a Dead Fish Can Go with the Flow.”  Now available wherever 
books are sold.

"Uplifting and rebellious" seems to be a clear violation.  Is it legal 
to imbed a call to action in a phone number or web address even if they 
don't say "call" and "visit" before they give the phone number and address?

Thanks,

Daniel Costello

-- 
Daniel Costello
Program Director
KVNF--North Fork Valley Public Radio
daniel at kvnf.org
http://www.kvnf.org

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